White Hat SEO
White Hat SEO focus on building content quality and second on SEO. Rocking hat SEO can use technology and automation to create their websites, but they use it to achieve different goals. In this technique, the page owner writes content for people, not search engines. White hat SEOs tend to rely more on their content and marketing skills for a top spot, rather than automated programs.
The White Hat SEO is a good search engine ranking, it takes time and it is not about rushing the results. This technique should get more inbound links from other websites as their content is considered valuable. This technique goes by the philosophy CONTENT IS THE KING.
When using rocking hat SEO tactics you run absolutely no risk of being banned by search engines and the visitors that come to your website will also be very easy to convert.
White Hat SEO
In many people, the word “quality of content” is echoed. What do you think are the quality standards for content? What makes us say that Site X, for example, provides high-quality content? Is the quality linked to the content that the site provides is unique (not previously published or authored by the site book), or is it related to the accuracy of news coverage, for example, in news websites that The news contains accurate information and all the details that are important to the user. Is the user education standard considered one of these factors?
Keywords are words and phrases that define the content of a page, and in SEO, words and phrases people search for in search engines.
Page titles and keyword-rich metadata
Title metadata is responsible for page titles that appear at the highest point in the program window and as a feature within the results of the Internet researcher. It's the most important metadata on your page.
For those who have a CMS website, the web group has created a computerized framework to make the title of each page based on the title of your page. This adds to the importance of using page headlines of great ideas rich with phrase phrases.
Reliable internal links
Internal links are one of the most important hidden technologies used in SEO. Many of us may be unaware of this topic, but internal links work and have an important role in providing a sound linking base for us about thinking about starting to build backlinks to a topic or site. SEO developers are sometimes unaware of the great value these links would give if they were placed on a high-impact page. The value for that page will increase significantly and significantly.
Gray hat SEO
A lot of SEO falls into the gray hat category. Some techniques tend to use more questionable tactics to take greater risks. Gray hat SEO is all about risk and reward. Some gray hat techniques may be frowned upon by search engines, but are not necessarily against their rules, while other techniques may be riskier and should be used only after careful consideration.
The hat you decide to wear should be determined by your goals and objectives. I would never recommend anyone to use black hat SEO strategies , as these strategies are short lived and almost always prohibited by search engines.
Everyone should strive to be a white hat in SEO and focus on writing quality content. However, it may make sense to you, in some cases wearing SEO's gray tactics hat to gain a competitive advantage. But when wearing gray hat SEO it is very important that you measure the risk and reward of each strategy, and determine for yourself.