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SEO stand for search engine optimization If you want to understand about. Then first you need what a search engine is: it is a tool used to search information on internet, by entering normally a search keyword like a word or more than word that display on search results from more than one websites. 

The search results showed on many pages. Many search engines are introduce on internet and every time a new search engine appears in different forms, but the most popular search engines are Google, Yahoo and Bing.

Example: Google is the most popular search engine, when you search for something you find in the first 10 results of a page.

Have you ever asked yourself why this website is located in # 1, and the other is # 5 in the result, or on the second page as a result of your search for example?

The answer in Search Engine Optimization is control. SEO creates the sites for the search engines and makes your site more compatible with all the search engines by doing some actions on your site, to reach the results on the first pages of the results of the different search engines.

SEO basics are applied to websites to get more visitors and get special scores in first search results.

Worldwide searching market share

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Google search engine market share is very high 92.07% of all search engine search contribution.

And others- search engine rest 7.93%

Optimizing visibility in search engine

If an internet user searches in the search engine, it may not be possible to click through pages and search results on the search page in a familiar way. That's means if you do not optimize your pages and website. Then very little chance to user visited your pages or website.

SEO helps your page optimize and improve your search rank.

Optimizing for organic search CTR

SEO is making search engine results relevant to your user, who search query on the search engine so more visibility, more organic click through on your page. Page optimizing by SEO is two way -

  1. On page
  2. Off page

Types of SEO strategies

Black Hat

White Hat

  • Copying Content from other website
  • Key words and theme out of parts of the content
  • Building a plumber link in an annoying and contriving manner
  • Redirecting visitor to other site will differ from content and link title
  • Write the strong content related to the article of title
  • Attention to the satisfaction of the most distant visitor and attention to pictures to attract him
  • By satisfying the further visitor, the people of buck link in powerful websites related to the website content 
  • Attention to the rules and corrent pronunciation while writing
  • Configuring page codes correctly

  • On page SEO 
  • Off Page SEO

Off Page SEO

On page SEO

  • Promotion Through Forums
  • Entering a Website in a Search Engine
  • Article Directory
  • Website Directory
  • Social Bookmarking
  • Excessive use of social media
  • Link Building
  • Local SEO
  • Inbound Links
  • Anchor Text
  • Link Quality
  • Link Building Speed
  • Link your keywords to URLs
  • Use LSI keywords
  • Make long content
  • Use H1 Tag in the title
  • Optimize your title tag for click-through rate
  • Use External Link
  • Use Internal Link
  • Minimize page load Time
  • Use Various Multimedia content

What is Canonical Tags?

A canonical tag("rel canonical") such a way to ask search engines about that URL content is original. Many URLs using similar and duplicate content. That why I use the canonical tag to stop such problems.

How To impact on SEO

when you use a canonical tag, then the search engine should be made a priority, so increase your website position. Trite as a duplicate content that is present on many websites. All unique content obtainable to only a single website.

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