Off Page SEO
Bloggers and website owners are undoubtedly familiar with the term Search Engine Optimization (SEO). There are two types of SEO- 1. Off Page SEO, 2. On Page SEO
These are usually used to optimize the intended results: On-Page SEO and Off Page SEO. The primary purpose of using SEO is to increase traffic and page rank in search engines. You certainly want your website to appear on the first page or the first five pages. Increasing your page rank in search engines can increase the visibility of your website. These methods help increase traffic, brand awareness, page rank, and conversion from visitors to customers.
What is the off page SEO?
In SEO, the term off page optimization refers to factors that are not related to the pages of your website. If on page SEO is related to sites such as internal links, content, and keywords, off page is relating to link building or backlinking.
To achieve the goal of using SEO, it is not enough to care about your website and brand. You should also try to increase your good reputation so that potential customers want to visit and learn more about your website and business.
What is the difference between off page SEO and on page SEO?
When evaluating a site, the search engine will look at on-page (things about your website) and off-page (how popular your website is).
Put, your ranking category is determined by on page factors and how high off-page factors determine your ranking in search engines.
In on page SEO tips, I usually give you about page loading speed, content, quality content, external links, titles and descriptions, and others. While on the off page, I will give you tips on link building, social media marketing, and social bookmarking.
Why is off page SEO important?
When someone is looking for information about a brand, they usually already have their own opinions based on reviews, comments from friends and family, or acquaintances in cyberspace, as well as any information they can get both online and offline.
Off page SEO tells search engines like Google how visitors think about your website that can help your website become an authority website by increasing visibility. This technique also makes visitors refer to your brand and link it to your website content.
However, many think that off page SEO is just link building though there are several other ways to optimize the use of off page SEO.
method of off page SEO
1. Promotion Through Forums
Although not harmful, this method takes a lot of time. You are asked to mention your brand in various forums that suit the product or service that you offer. You better spend time to improve the other essential things in your business.
2. Entering a Website in a Search Engine
This method is a method that used to be used to ensure that your website appears in Google and Bing searches. However, with the increasingly difficult search engine algorithms, this method is considered to provide results no longer.
3. Article Directory
Creating content for article directories is also one of the familiar old ways in content marketing. But in reality, most people do not read this directory website because the article is not quality and contains things that are not relevant.
When Google Panda appeared, this website directory was the first website category to experience a significant traffic decline.
4. Website Directory
This method is a way that was once considered useful, but now this website is deemed to be useless. This website is rarely visited because Google has now replaced the use of directory websites with faster search times.
5. Social Bookmarking
Following social media forums such as Reddit and StumbleUpon will give good results if your brand goes viral, but this opportunity is challenging to obtain. This method is because websites like this are updated quickly, so that if you upload something, your post may be lost the next day.
6. Excessive use of social media
Maybe you think the more social media you have, the more likely it is to increase traffic. Many social media are not related to your business. You need related social networks to help with suitable promotion.
Focus on some social media that is appropriate for your business so you can concentrate on your followers on social media.
7. Link Building
This method is the most popular and effective off-page method. You provide an external link in your content; you are trying to collect as many votes as possible to increase rankings and outperform your competitors.
Similar to content, make sure you get quality backlinks. Many backlinks that are not high quality are not better than a few backlinks but from quality links. Several factors determine the quality of a link:
Then how do you get this link? Natural links are the links most preferred by search engines. The natural link means that your website is liked by other website owners and provides a link to your website because it matches their content.
Getting natural links is not easy. The best way is to upload quality content that is suitable as a backlink on their website.
There is one other way to do link building that is guest posting where you write on other blogs or vice versa. However, it helps you do this not only to get links and don't do it too often.
The rules for using link building change all the time, and search engines try to avoid using the wrong method. However, if you implement a good strategy, the goal of using link building will be achieved.
8. Local SEO
With the increasing use of smartphones and better internet connections, Local SEO methods are also increasingly popular.
Although it looks similar to SEO in general, the two SEOs are very different, where Local SEO focuses on delivering related results based on the user's current location.
To use Local SEO, use the Google Places for Business Page and complete all the information needed and synchronize with your Google+ account. Google recently stated that 87% of people use their cellphones on the go. Also, 95% of mobile users search for local information through their mobile phones.
Off page SEO factor
Here are some important factors that help off-page SEO methods and increase your page rank:
1. Inbound Links
In raising the ranking of your website in search engines, it usually is to see the number of links that are directed to your website.
The use of hyperlinks aimed at your website is counted as a vote of support for your website. The more links to your website, the more votes you support in the eyes of Google and several other search engines.
It's also a good idea if the link comes from a variety of different domains.
2. Anchor Text
Anchor text is the text that is used as a hyperlink. In applying off-page SEO, it helps you provide appropriate keywords for these links that help search engines to identify about your website and find out which keywords will be ranked.
Make sure the anchor text used describes the content of the link provided. Also, use different anchor text, which is preferred by the latest algorithm from Google.
3. Link Quality
Not all links have the same value. Links from popular blogs will not be equal value as links from beginner blogs.
Websites that are usually categorized as trusted websites are usually:
The use of several high-quality links from sites that fall into the above category is preferred over having 100 non-quality links.
4. Link Building Speed
The speed of link building is also one of the important factors in off page SEO. However, link building that is too fast will also be considered unnatural by search engines and can result in penalties (especially if your website is still relatively new).
The search engine can find out the speed of ethical link building, so getting 1,000 low-quality links in one day when your website is only less than a month old doesn't look natural.
As long as you don't use automated tools that promise thousands of links at one time, you don't need to worry too much.
Off page SEO tool
To make it easier for you, many tools have now emerged that help optimize your off page SEO methods. Here are some tools that you can use:
Many people consider that Google AdWords is the most useful tool for off page SEO. Features offered include: increasing the number of customers, getting results that are fast and easy to understand, increasing quality traffic, providing information about the market, and searching for keywords. Google AdWords is a marketing tool that offers an opportunity to convert visitors into customers and become your business leads. This tool is also easy to use, affordable and has maximum relevance.
This tool is useful for many things because Ahrefs has an extensive database of backlinks and helps you find out everything about your website and competitors. You will be able to find out how to outperform your competitors' ratings. Features offered include: tracking your backlinks, finding the most relevant keywords, knowing your competitors' information, and analyzing their strategies.
Majestic is also one of the best tools for SEO. This tool is also known as the most sophisticated backlink tool. The database is considered to have the most detailed search engine information. Features offered include SEO for professionals, media analytics, entrepreneur tools, comparison with competitors, exploring the domain in detail.
The service provided by Moz is complete, which offers unique data traffic. By using Moz, you will be able to focus on the strategies you have so that you can easily be found among the billions of searches done every day. Features offered by Moz include open site explorer, tracking your marketing campaigns, researching keyword opportunities, and tracking browsing errors.